1Who we are

Brand Butler India is a strategic marketing, branding, and loyalty solutions company established in 2023. Our team carries a collective experience of over 40 years across marketing, advertising, loyalty programs, and fintech.

2Information we collect

• Contact details — name, email address, phone number, and company name, submitted via our contact form, demo request form, or call-back requests.
• Account details — login credentials and profile information if you register on Xcelsius or any of our platforms.
• Transaction data — records of purchases, prepaid card usage, voucher redemptions, loyalty point transactions, and gift card orders.
• Usage data — pages visited, time on site, browser type, device type, and IP address, collected automatically via cookies and analytics tools.
• Communication data — enquiries, feedback, or messages you send us through any form on the website.
• Marketing preferences — whether you have opted in to receive newsletters or promotional communication from us.

3How we use your information

• Respond to demo requests, contact enquiries, and call-back requests.
• Provide and manage access to Xcelsius, Prepaid Cards, Vouchers, and other platform services.
• Process transactions and send order confirmations, invoices, and delivery updates.
• Send marketing emails or newsletters, only if you have opted in.
• Improve our website, services, and user experience using analytics data.
• Comply with legal, regulatory, and financial record-keeping obligations under Indian law.

4Cookies

Our website uses cookies to function correctly and to understand how visitors use the site.

• Essential cookies — required for navigation, forms, and basic site functionality.
• Analytics cookies — to track page views and user behaviour, for example via Google Analytics.
• Preference cookies — to remember your settings between visits.

5Who we share your data with

We do not sell or rent your personal data. We may share it only with:

• Technology and service providers — email delivery services, hosting providers, analytics platforms, and payment processors, all under confidentiality agreements.
• Legal authorities — if required by Indian law, court order, or a government body.
• Business successors — in the event of a merger, acquisition, or restructuring, with prior notice to you.

6Data security

We implement technical and organisational measures to protect your data against unauthorised access, disclosure, or loss. Brand Butler India is an ISO 27001:2022 certified organisation, meaning our information security practices meet international standards.

Despite this, no internet transmission is fully secure, and we cannot guarantee absolute security.

7Data retention

We retain personal data only as long as necessary:

8Your rights

• Access the personal data we hold about you.
• Request correction of inaccurate or outdated information.
• Request deletion of your data, subject to legal retention obligations.
• Withdraw consent for marketing emails at any time using the unsubscribe link in any email.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

9Children

Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.

10Updates to this policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised effective date. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

11Contact

For any questions about this privacy policy: